The welcome email is the message that all new subscribers to your blog or an online business should receive once they have subscribed to your newsletter or registered on your website.
Remember that to get to that point before it is recommended that you have optimized the registration process for your newsletter, otherwise, your new reader would not even receive this type of email. First of all, I want you to know that a welcome email is not the same as a thank you page. Although the latter could be used as such, and thus become a "welcome page", it is not the most common or the most advisable, and you should use the potential of this page for other purposes. If the concept of the thank you page is still not clear to you, or you don't know how you could get the most out of it, take a look at the article where I talk about how to optimize it. To better understand the welcome email template, it will be useful to locate it in the subscription flow, a small list that shows the phases that your new subscriber must go through at the time of subscribing:
If you offer a small gift for subscribing to your newsletter (something you should do), it is much better than:
When to send a welcome email? In my opinion, on top of all the email marketing strategies you'll read here and there, a welcome email is sent out of pure courtesy. With this clear principle, it is much easier to know when you should send it. Imagine that walking down the street you find a cafeteria that looks very good, you read the coffee menu available from the glass; they sound appetizing, so you decide to enter. More or less this happens when someone finds and subscribes to your blog. But before you even say hello, the waiter has already served you a little latte: a present from the house, he says. It is appreciated, but it is a somewhat cold relationship, at least for my taste. Now imagine that as soon as you enter, the same waiter introduces himself, welcomes you to "his home", and although you have already seen the menu, he explains in more detail the types of coffee available and their properties, or with what sweets you could accompany them. He may even be encouraged to tell you about his passion for coffee, why he decided to open this business, and what is his favorite drink, what's more, he is going to offer you a free sample of it. I think the difference is more than remarkable. So for me, the decision is clear, you must send the welcome email at the moment the person subscribes, and before the email is sent with the Lead Magnet. With the previous example of the cafeteria, it is now much easier to find out what it is for, and therefore what to write in your welcome email.The main idea is to avoid that the subscription to your blog seems like a simple barter: “I give you my email in exchange for your Lead Magnet”. One of the best reasons to write a blog is that it helps you find people similar to your tastes, people, you want to help and with whom you surely want to have a relationship beyond the professional, and welcome them to your blog and explaining what to expect from you is the best way to do it.But in addition to cultivating the relationship with your new follower, and therefore making a good impression on him, or certifying that the subscription has gone well. These types of emails will also serve to maintain and increase attention to your project (such as the waiter who talks to you about all types of coffees), or even as a way to start a conversation in which both of you can benefit.In the next section, I have prepared a small checklist so that you can more easily see all the points that you should include in your welcome email.
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