What is WooCommerce? WooCommerce is a plugin provided by the WordPress website/blog platform. Free, it allows your virtual store to be built from open source. The idea was developed in September 2011 by programmers Mike Jolley and James Koster. In 2015, due to its great acceptance and rise, it was acquired by WordPress and, currently, it has more than 600 000 virtual stores, a number that corresponds to 28% of electronic commerce in the world. It is worth mentioning that since its first version, the plugin has counted more than 37,438,777 downloads. A lot of things! That success also placed him in the top 5 of the most downloaded WordPress plugins. The main reason? The easy and intuitive interface. So, if you want to start a virtual store, bet on that idea! What does WooCommerce offer? Of course, WooCommerce offers much more than a design without too many complications. By adopting the tool, you will have everything essential for the perfect functioning of your online store. Let's see what these features are:
Above, we briefly list the many features of WooCommerce. Now, let's talk more about the main ones! open code This is, of course, one of the main differentials of the platform since it allows your e-commerce to be the way you want. Through this facility, you will be able to customize your online store through extensions, applications, and other native features that the plugin offers. Service scheduling The functionality is very useful for selling shows or hotel rooms, for example. Customers can access a calendar with date/time, select the reservation, or schedule the service. Recurring payments and subscriptions And speaking of advantages, if your business offers a subscription club, WooCommerce has the option of recurring payments. This idea is also valid for the sale of courses and content with monthly woocommerce subscriptions. Facebook Store WooCommerce also offers the functionality to connect your online store to Facebook. It is possible to synchronize products between the two stores. This enhances the reach of the business since the social network has millions of users and allows the realization of advertisements and dissemination. Auctions With this functionality, you can promote one or more simultaneous auctions, with bid history and countdown timer. After an offer is a winner, the sale is already made automatically. Reporting The reports issued on the platform itself assist in business management. They contain information and statistics on your sales, average daily trades, number of items purchased, among others. Later, we will talk about the best way to implement WooCommerce in your business. WooCommerce extensions WooCommerce offers several extensions that will make your online store more dynamic, both for you and your customer. These extensions are separated by areas, see the main ones:
Own WooCommerce resources The platform has many interesting native features, so we have separated some for you to know: Control of the checkout process There is the option to enable and disable checkout, reinforcing the security of all these processes. That way, you can sell to several countries. There is also a way to set specific page URLs so that specific actions can be managed during the checkout process. Shopping cart tracking With WooCommerce, it is possible to redirect the user to the shopping cart page after conversion. Thus, he will be able to follow the process transparently and securely. Registration of many products WooCommerce makes it possible to register thousands of products in your online store. There is no limitation and this will make your business more and more complete. About this, if there are similar products, there is an alternative to duplicate them and write down the differences between them. And more: if one is your flagship, just highlight it in e-commerce, thus receiving more access and sales possibilities. Individual order tracking One of the coolest things about WooCommerce is that you can do follow-ups in addition to the abandonment of carts, which we mentioned above. You can see how sales are going as a whole. With WooCommerce, you keep in touch with the customer via email from the sale to delivery. This is even perfect for an after-sales relationship. To close, there is still the possibility to include advantages such as free shipping, a single value, or shipping calculation. This option is great for those who want to give advantages to the best customers. Large online stores that use WooCommmece Now that you know the most popular WordPress plugin, let's see which virtual stores use the tool? Check out! Taylor Swift Store Singer Taylor Swift has her e-commerce and it was built using the WooCommerce platform. As we know, Taylor has fans all over the world and receives visits to her shop on a large scale. Being more proof that the WordPress plugin is a great request, isn't it? Singer A reference in the sewing area, Singer Australia is also a good example. Known worldwide for its sewing machines, overlockers, ironing products, sewing accessories, industrial sewing machines, and sewing software, Singer has become the trusted name in this field. Singer Australia is also able to connect with the right people and generate more sales with Facebook for WooCommerce. The integration of the page on the social network with the store brings more customers to the business. Moka Club The Moka Club is perfect for coffee lovers and is an example of a subscription club hosted on WooCommerce. In it, in addition to buying the items individually, there is the possibility of having recurring payment, in which the user receives, each month, a special and exclusive kit. The advantages club, as we tell you here, is a modality that has had more and more space in the online environment. How about using it in your virtual store? What are the advantages of WooCommerce? Now that we have explained what WooCommerce is, how it works, and what are some of its features, let's take a look at the advantages of this choice. Follow! Simplicity It is easy to operate platform, especially for those who are already used to using WordPress. Even without being an expert, it is possible to understand the processes, as it is intuitive. However, the help of a professional is always important to get the most out of it. Safety As it receives updates and new versions constantly, it has reached a very high level of security for tenants. WooCommerce also offers the possibility of improvements by systems of trained developers. Since frauds are still large in the virtual environment, the more security the better. Flexibility As the system is open source and allows the use of plugins and extensions, WooCommerce is more flexible than its competitors. New features and changes are made easier, without the platform dependency. Scanability As it was built within WordPress, the platform gives priority to content, allowing good SEO and marketing work to stand out and enhancing the reach of stores. Free Although some plugins and extensions are paid for, the central system is free. With developers, it is possible to develop new features without paying anything. Popularity It is a platform used by most developers, unlike its competitors, facilitating the search for trained professionals. Also, most virtual stores are in this space, making it easier to get specialized services. What it takes to download WooCommerce WooComerce is a free system and you can download it for free! See below for more details on this and we advise, for a better experience, to have an e-commerce team with you when implementing the idea. The first step is to have a WordPress site to be used as a base platform. You can hire your Woocommerce hosting or create an account on WordPress.com (official website). To go there and register, just click here. Once this is done, follow the steps:
Attention: within WordPress.com some plans range from free to professional, business, and e-commerce. To download plugins is it necessary to have one of the professional plans, combined? Check the values in this link. Do I need to hire a specialized company? Despite allowing a free download, as we told in the post about Magento, it is recommended to hire a specialized company for the construction and maintenance of your WordPress virtual store. Using this strategy, you can focus your attention only on the most important thing: making your online store sell a lot. We hope you have understood what WooCommerce is, how it works, and what are the advantages of using it. Remember that when opening a virtual business you need to be open to the best service options. The help of specialized professionals is important to optimize results and boost sales.
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